When Pearl River Mart closed its doors in SoHo, another door opened in Tribeca. And online.
Modernizing the brand's digital presence called for a social media facelift. By using a combination of silly GIFs, playful product photography, and DIY videos across social platforms, the iconic New York City store acquired an international audience.
With the inception of Pearl River Mart's subscription box, the brand reached unique foodies, fashion bloggers, and influencers across the country. I styled and photographed the following work for #TheFriendshipBox:
Photography for #TheFriendshipBox featured by LUCKYRICE