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Food Styling
& Art Direction

By now you've seen them. They inundate your Instagram feed with mouthwatering images of unicorn-colored desserts, mile-high hamburgers oozing melted cheese, and pizza pizzas.

What do they all have in common? Crumbs, drips, and delicious-looking imperfections. For McDonald's, making a splash within the intelligently skeptical Instagram foodie community meant bidding adieu to the days of mashed potatoes as ice cream, and employing new food styling techniques.

Challenge: Style McDonald's classics in an attractive, yet authentic way. 

 
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Photography, Food Styling: Jessie Jacobson
Art Direction: Jessie Jacobson & Evan Stainsby
Client: McDonald's
Agency: IW Group, Inc.