& Art Direction
By now you've seen them. They inundate your Instagram feed with mouthwatering images of unicorn-colored desserts, mile-high hamburgers oozing melted cheese, and pizza pizzas.
What do they all have in common? Crumbs, drips, and delicious-looking imperfections. For McDonald's, making a splash within the intelligently skeptical Instagram foodie community meant bidding adieu to the days of mashed potatoes as ice cream, and employing new food styling techniques.
Challenge: Style McDonald's classics in an attractive, yet authentic way.
Photography, Food Styling: Jessie Jacobson
Art Direction: Jessie Jacobson & Evan Stainsby
Agency: IW Group, Inc.