Tourism brings out the worst in us. Maybe you've taken a selfie with The Mona Lisa? Perhaps, you're just a victim of secondhand tourism embarrassment. Either way, we're all affected.

authentiCITY is focused on providing unique travel experiences to American study abroad students interested in cultural exchange, unique adventure, and in general, a good time. The concept emerged in response to students whose experience in Italy lacked the authentic and immersive qualities expected of a semester studying abroad.

The #dontbeatourist Instagram campaign is part of authentiCITY's full marketing plan.


Bonus Outtakes: